The contract should also focus on the specific needs and requirements of the franchised business and take them into account and manage the relationships between the parties in a positive and constructive manner. It is stated here that the franchisee`s promotion and marketing obligations are set out in the franchise comparison. Marketing materials and signs should only be posted in the layout and terms and conditions approved by the franchisee. All local advertising is at the expense of the franchisee, but should comply with the standards. A franchise agreement is a contract that contains: confidentiality agreements should be signed by relevant employees in franchisee organizations in order to protect the know-how, trade secrets and confidential information of the franchise system. These clauses could also be included in employment contracts. .